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2016 Toyota Prius Prices: MSRP, Invoice Pricing, Holdback & "Real" Dealer Cost


2016 Toyota Prius Prices: MSRP vs Invoice, w/ Holdback and Dealer Cost
Each Toyota Prius price report below reveals the MSRP, invoice price, holdback, and what the dealer paid - the Dealer Cost for all Toyota models. They come complete with detailed pricing data for all their optional equipment. (Details of what these price terms mean are available below)
Terms used in the Price Guides:
MSRP, Invoice Price, Dealer Holdback, Real Dealer Cost

2016 Toyota Prius Prices:

2016 Prius Hatchback Two 5dr w/ 95-hp, 4 cyl., I-4 1.8-liter (54/50 MPG)
MSRP
$24,200
Dealer Invoice
$22,748
Destination Fee
$835
Holdback
$484
Dealer Cost
$23,099
2016 Prius Hatchback Two Eco 5dr w/ 95-hp, 4 cyl., I-4 1.8-liter (58/53 MPG)
MSRP
$24,700
Dealer Invoice
$23,218
Destination Fee
$835
Holdback
$494
Dealer Cost
$23,559
2016 Prius Hatchback Three 5dr w/ 95-hp, 4 cyl., I-4 1.8-liter (54/50 MPG)
MSRP
$26,250
Dealer Invoice
$24,437
Destination Fee
$835
Holdback
$525
Dealer Cost
$24,747
2016 Prius Hatchback Three Touring 5dr w/ 95-hp, 4 cyl., I-4 1.8-liter (54/50 MPG)
MSRP
$28,100
Dealer Invoice
$26,158
Destination Fee
$835
Holdback
$562
Dealer Cost
$26,431
2016 Prius Hatchback Four 5dr w/ 95-hp, 4 cyl., I-4 1.8-liter (54/50 MPG)
MSRP
$28,650
Dealer Invoice
$26,671
Destination Fee
$835
Holdback
$573
Dealer Cost
$26,933
2016 Prius Hatchback Four Touring 5dr w/ 95-hp, 4 cyl., I-4 1.8-liter (54/50 MPG)
MSRP
$30,000
Dealer Invoice
$27,927
Destination Fee
$835
Holdback
$600
Dealer Cost
$28,162
2016 Prius c Hatchback One 5dr w/ 73-hp, 4 cyl., I-4 1.5-liter (53/46 MPG)
MSRP
$19,560
Dealer Invoice
$18,582
Destination Fee
$835
Holdback
$391
Dealer Cost
$19,026
2016 Prius c Hatchback Two 5dr w/ 73-hp, 4 cyl., I-4 1.5-liter (53/46 MPG)
MSRP
$20,360
Dealer Invoice
$19,138
Destination Fee
$835
Holdback
$407
Dealer Cost
$19,566
2016 Prius c Hatchback Special Edition 5dr w/ 73-hp, 4 cyl., I-4 1.5-liter (53/46 MPG)
MSRP
$21,355
Dealer Invoice
$20,073
Destination Fee
$835
Holdback
$427
Dealer Cost
$20,481
2016 Prius c Hatchback Three 5dr w/ 73-hp, 4 cyl., I-4 1.5-liter (53/46 MPG)
MSRP
$21,785
Dealer Invoice
$20,280
Destination Fee
$835
Holdback
$436
Dealer Cost
$20,679
2016 Prius c Hatchback Four 5dr w/ 73-hp, 4 cyl., I-4 1.5-liter (53/46 MPG)
MSRP
$24,495
Dealer Invoice
$22,802
Destination Fee
$835
Holdback
$490
Dealer Cost
$23,147
2016 Prius v Wagon Two 5dr w/ 98-hp, 4 cyl., I-4 1.8-liter (44/40 MPG)
MSRP
$26,675
Dealer Invoice
$24,834
Destination Fee
$835
Holdback
$534
Dealer Cost
$25,136
2016 Prius v Wagon Three 5dr w/ 98-hp, 4 cyl., I-4 1.8-liter (44/40 MPG)
MSRP
$28,060
Dealer Invoice
$26,121
Destination Fee
$835
Holdback
$561
Dealer Cost
$26,395
2016 Prius v Wagon Four 5dr w/ 98-hp, 4 cyl., I-4 1.8-liter (44/40 MPG)
MSRP
$29,695
Dealer Invoice
$27,644
Destination Fee
$835
Holdback
$594
Dealer Cost
$27,885
2016 Prius v Wagon Five 5dr w/ 98-hp, 4 cyl., I-4 1.8-liter (44/40 MPG)
MSRP
$30,935
Dealer Invoice
$28,798
Destination Fee
$835
Holdback
$619
Dealer Cost
$29,014

2016 Toyota Prius Trims

Tax incentives and the promise of reduced fuel consumption have caused many people to consider purchasing the Prius which is Toyota's flagship hybrid vehicle. The Toyota Prius has received many technical and styling improvements since its debut in 1997. Some of them include extra cargo space, a sportier exterior design and improved gas mileage. Here are some of the special amenities that auto consumers can expect to see when they evaluate the available 2016 Toyota Prius models. 

Toyota Prius Two - MSRP $24,200

The Toyota Prius Two is powered by a four-cylinder gas/electric engine, and it gets an estimated 54 miles per gallon (mpg) in the city and 50 mpg on the highway. This four-door hatchback seats five passengers, and leg room for front and back seat passengers are 43.2 inches and 33.4 inches respectively. The Prius Two comes with 15-inch aluminum wheels and a temporary spare tire. Some of the car's touchscreen infotainment system amenities include:
- Bluetooth connectivity
-AM/FM radio
-CD and MP3 player

Toyota Prius Two Eco - MSRP $24,700

The Toyota Prius Two Eco gets 58 mpg in the city and 53 mpg on the highway. The increased fuel-efficiency of the Toyota Prius Two Eco is due to its lighter weight. Toyota reduced the car's weight by 65 pounds by substituting the standard nickel hydride battery with a lithium-ion battery and replacing the spare tire with a tire-inflator kit. 

Toyota Prius Three - MSRP $26,250

The Toyota Prius Three gets 54 mpg in the city and 50 mpg on the highway. This model is equipped with a spare tire and adaptive cruise control. It also has some additional infotainment features that include:
- Navigation system
- Smart device integration
- Satellite radio
- Hard disk media storage

Toyota Prius Three Touring - MSRP $28,100

The Toyota Prius Three Touring has a base curb weight of 3080 pounds versus the 3050 lbs of the Toyota Prius Three. This model Prius is equipped with 17-inch wheels instead of the standard 15-inch wheels that are found on lower trim models. Lower Prius trims have wheel locks and covers, but this model has no wheel covers. The Toyota Prius Three Touring has an additional safety feature in the form of fog lamps, and it comes with premium synthetic seats rather than cloth ones. 

Toyota Prius Four - MSRP $28,650

The Toyota Prius Four comes with standard 15-inch wheels that include locks and covers, and its base curb weight is 3050 lbs. It does not have the fog lamps that come with the Toyota Prius Three Touring. However, it is packed with safety and convenience amenities that include: 
- Rain sensing wipers
- Universal garage door opener
- Telematics
- Automatic parking

Toyota Prius Four Touring - MSRP $30,000

The Toyota Prius Four Touring sits on 17-inch aluminum wheels that include locks, and its base curb weight is 3080. It's equipped with the fog lamps that are lacking in the standard Toyota Prius Four trim. Toyota has also installed a premium sound system in this Prius model. 

Conclusion

Increased competition and technological improvements within the hybrid car manufacturing sector have made owning fuel-efficient automobiles viable options for many drivers. Serious competitors in this market include the Nissan Leaf, Ford Fusion Hybrid, Hyundai Sonata Hybrid, Chevrolet Volt and the Honda Accord Hybrid. With its extensive amenities that fall within reasonable price points the 2016 Toyota Prius remains an established leader in its category.
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