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2016 Toyota RAV4 Prices: MSRP, Invoice Pricing, Holdback & "Real" Dealer Cost


2016 Toyota RAV4 Prices: MSRP vs Invoice, w/ Holdback and Dealer Cost
Each Toyota RAV4 price report below reveals the MSRP, invoice price, holdback, and what the dealer paid - the Dealer Cost for all Toyota models. They come complete with detailed pricing data for all their optional equipment. (Details of what these price terms mean are available below)
Terms used in the Price Guides:
MSRP, Invoice Price, Dealer Holdback, Real Dealer Cost

2016 Toyota RAV4 Prices:

Click on a Trim below to find the price of available options.
2016 RAV4 FWD LE 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (24/31 MPG)
MSRP
$24,350
Dealer Invoice
$22,768
Destination Fee
$900
Holdback
$487
Dealer Cost
$23,181
2016 RAV4 AWD LE 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (22/29 MPG)
MSRP
$25,750
Dealer Invoice
$24,077
Destination Fee
$900
Holdback
$515
Dealer Cost
$24,462
2016 RAV4 FWD XLE 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (24/31 MPG)
MSRP
$26,270
Dealer Invoice
$24,562
Destination Fee
$900
Holdback
$525
Dealer Cost
$24,937
2016 RAV4 AWD XLE 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (22/29 MPG)
MSRP
$27,670
Dealer Invoice
$25,871
Destination Fee
$900
Holdback
$553
Dealer Cost
$26,218
2016 RAV4 FWD SE 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (23/30 MPG)
MSRP
$29,265
Dealer Invoice
$27,363
Destination Fee
$900
Holdback
$585
Dealer Cost
$27,678
2016 RAV4 AWD SE 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (22/29 MPG)
MSRP
$30,665
Dealer Invoice
$28,672
Destination Fee
$900
Holdback
$613
Dealer Cost
$28,959
2016 RAV4 FWD Limited 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (23/30 MPG)
MSRP
$31,510
Dealer Invoice
$29,461
Destination Fee
$900
Holdback
$630
Dealer Cost
$29,731
2016 RAV4 AWD Limited 4dr w/ 176-hp, 4 cyl., I-4 2.5-liter (22/29 MPG)
MSRP
$32,910
Dealer Invoice
$30,770
Destination Fee
$900
Holdback
$658
Dealer Cost
$31,012

2016 Toyota RAV4 Trims

The Toyota RAV4 is an excellent vehicle for any type of driver. 

Each model comes with a standard, 176-horsepower, 2.5-liter engine and a six-speed, automatic transmission. In addition, they all come with quality safety features that include: 

  • Driver and passenger front and side airbags
  • Roll-sensing side curtain airbags
  • ABS brakes
  • Three-point adjustable seat belts
  • Tire pressure monitoring
  • Engine immobilizer
  • Backup camera

Toyota RAV4 LE - MSRP: $24,350 

Fuel Economy: 

  • City: 24 mpg
  • Highway: 31 mpg
  • Combined: 26 mpg

The LE comes with the following Entune Multimedia Bundle: 

  • USB port with iPhone connectivity
  • Auxiliary port
  • Voice recognition
  • Hands-free control
  • Touchscreen display
  • Speed-sensitive volume control
  • Bluetooth capability

Other notable features include cruise control, power windows and locks, eight cup holders and filtered air conditioning.

Toyota RAV4 XLE - MSRP: $27,670

Fuel Economy: 

  • City: 22 mpg
  • Highway: 29 mpg
  • Combined: 25 mpg

The XLE features the Entune Audio Plus package, which includes the standard multimedia bundle plus voice recognition GPS, Siri Eyes Free and location-based traffic and weather. Other notable features include:

  • Heated side mirrors
  • Front and rear windshield wipers
  • Heated front seats
  • Roof rails

Toyota RAV4 SE - MSRP: $29,265 

Fuel Economy: 

  • City: 23 mpg
  • Highway: 30 mpg
  • Combined: 26 mpg

The SE has many of the same features as the XLE, including the Entune Audio Plus Package, day-to-night rear view mirror, heated side mirrors and heated front seats. The SE offers more sport options, however. Some standard attributes unique to the SE are: 

  • Steering wheel-mounted paddle shifters
  • Sport-style shift lever
  • Eight-way power adjustable driver's seat with SofTex trim, power lumbar support and sport bolsters
  • Power windows with jam protection
  • Smart Key System that includes push-to-start and remote rear hatch lift

The RAV4 SE has sportier handling, larger wheels and an optional V6 engine upgrade.

Toyota RAV4 Limited - MSRP: $32,910

Fuel Economy: 

  • City: 22 mpg
  • Highway: 29 mpg
  • Combined: 26 mpg
The RAV4 Limited is the ultimate luxury experience. The Limited comes in four-wheel or all-wheel drive and offers a more comfortable ride. It features the Entune App Suite and Premium Audio bundle, which provides the full range of multimedia options found in the Audio Plus bundle as well as subscription-free services and access to the following apps:

  • Pandora
  • Yelp
  • Destination Search
  • Facebook Places
  • iHeartRadio
  • MovieTickets.com
  • OpenTable

The Entune App Suite also gives real-time updates on traffic, weather, fuel prices and stocks. 

The Limited comes with 18 inch, chrome wheels, as well as: 

  • Heated side mirrors with turn signal and blind spot indicators
  • Timed rear window defogger
  • Power moonroof with sunshade
  • Height-adjustable rear hatch with jam protection
  • Noise-reducing front windshield
The Toyota RAV4 is a safe, affordable and versatile vehicle that comes with an array of options to suit every driver. 
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