2016 Toyota RAV4 Prices: MSRP, Invoice Pricing, Holdback & "Real" Dealer Cost

Terms used in the Price Guides:
MSRP, Invoice Price, Dealer Holdback, Real Dealer Cost

Click on a Trim below to find the price of available options.

The Toyota RAV4 is an excellent vehicle for any type of driver. 

Each model comes with a standard, 176-horsepower, 2.5-liter engine and a six-speed, automatic transmission. In addition, they all come with quality safety features that include: 

• Driver and passenger front and side airbags
  
• Roll-sensing side curtain airbags
  
• ABS brakes
  
• Three-point adjustable seat belts
  
• Tire pressure monitoring
  
• Engine immobilizer
  
• Backup camera
  

Toyota RAV4 LE - MSRP: $24,350 

Fuel Economy: 

• City: 24 mpg
  
• Highway: 31 mpg
  
• Combined: 26 mpg
  

The LE comes with the following Entune Multimedia Bundle: 

• USB port with iPhone connectivity
  
• Auxiliary port
  
• Voice recognition
  
• Hands-free control
  
• Touchscreen display
  
• Speed-sensitive volume control
  
• Bluetooth capability
  

Other notable features include cruise control, power windows and locks, eight cup holders and filtered air conditioning.

Toyota RAV4 XLE - MSRP: $27,670

Fuel Economy: 

• City: 22 mpg
  
• Highway: 29 mpg
  
• Combined: 25 mpg
  

The XLE features the Entune Audio Plus package, which includes the standard multimedia bundle plus voice recognition GPS, Siri Eyes Free and location-based traffic and weather. Other notable features include:

• Heated side mirrors
  
• Front and rear windshield wipers
  
• Heated front seats
  
• Roof rails
  

Toyota RAV4 SE - MSRP: $29,265 

Fuel Economy: 

• City: 23 mpg
  
• Highway: 30 mpg
  
• Combined: 26 mpg
  

The SE has many of the same features as the XLE, including the Entune Audio Plus Package, day-to-night rear view mirror, heated side mirrors and heated front seats. The SE offers more sport options, however. Some standard attributes unique to the SE are: 

• Steering wheel-mounted paddle shifters
  
• Sport-style shift lever
  
• Eight-way power adjustable driver's seat with SofTex trim, power lumbar support and sport bolsters
  
• Power windows with jam protection
  
• Smart Key System that includes push-to-start and remote rear hatch lift
  

The RAV4 SE has sportier handling, larger wheels and an optional V6 engine upgrade.

Toyota RAV4 Limited - MSRP: $32,910

Fuel Economy: 

• City: 22 mpg
  
• Highway: 29 mpg
  
• Combined: 26 mpg
  

The RAV4 Limited is the ultimate luxury experience. The Limited comes in four-wheel or all-wheel drive and offers a more comfortable ride. It features the Entune App Suite and Premium Audio bundle, which provides the full range of multimedia options found in the Audio Plus bundle as well as subscription-free services and access to the following apps:

• Pandora
  
• Yelp
  
• Destination Search
  
• Facebook Places
  
• iHeartRadio
  
• MovieTickets.com
  
• OpenTable
  

The Entune App Suite also gives real-time updates on traffic, weather, fuel prices and stocks. 

The Limited comes with 18 inch, chrome wheels, as well as: 

• Heated side mirrors with turn signal and blind spot indicators
  
• Timed rear window defogger
  
• Power moonroof with sunshade
  
• Height-adjustable rear hatch with jam protection
  
• Noise-reducing front windshield
  

The Toyota RAV4 is a safe, affordable and versatile vehicle that comes with an array of options to suit every driver.